Three Ways to Stay in Your Customer's Pocket

Part 1 of a 3 Part Series

Have you ever wondered how you might be better able to stay top of mind with your customers? Have you dreamed about being able to keep in touch with them without the expense and delays of direct mail? To send them a message and have them read it?

People are more dependent than ever on their cellular phones. With the emergence of blackberries (ie. crackberries), people count on their cell phones for their contact information, schedules for work and personal appointments, and the steady flow of e-mails that flows in and out from the priceless devices.

Other phones quickly found ways to accommodate these needs of the consumers and smart phones have come into high demand. Then there is the class of phones that aren’t smart – but they don’t sit in the back of the class either; with capabilities of the black berry through internet access but without the streamlined synching feature.

Text messages are reaching an all time high the typical American mobile subscriber sends or receives 357 text messages per month. Businesses have tapped into this preference and telemarketing is quickly dying as customers opt into text messaging alert programs for their favorite businesses by texting a quick word and getting some special offer for enrollment from a free sandwich to a 10% discount on their next purchase or a free estimate. This option allows businesses to quickly and clearly communicate a limited time offer to their customers and sometimes drive traffic on a whim for a particularly slow day.