3 Ways to Stay in Your Customer’s Pocket

Part 3 of a 3 part series

With the development of the iPhone there was a new advertising method created. Advertising through applications on your customer’s cellular phones.

Apple ever being on the forefront of how to provide a useful service that will endear you to your customer has created a good blueprint for a successful application. First there should be one or two that are free to get your customer engaged to download the first one. Second it should provide a useful service or be fun and entertaining. It should also be easy to access and download quickly.

Some businesses have taken to this format quickly. Nationwide has created an application that reminds their customers what to do in case of a automobile accident. Blackberry created an application that houses all the applications available for their phones.

Application marketing is still on the forefront but as more and more companies experiment with being securely in their customer’s pocket I am sure we will see a stronger trend in this direction.