Three Ways to Stay in Your Customer's Pocket Part 2

Part 2 of a 3 part series

Social media has been the talk of the marketing world for a year or more now. Marketing departments have been furiously figuring out how to harness the power of this strong tool in their arsenal.

We have all taken notice as outlets like facebook, Twitter, Digg, and LinkedIn flourish. It seems one of the key methods these sites depend on is easy accessibility and easy use. Most of them offer a mobile option so people can send in their updates and read their contact’s updates from their mobile phones.
Businesses now offer specials offers and discounts on their facebook and twitter accounts which are used to re-enforce print or broadcast media and in special occasions completely replace it. As their friends and followers list grows more people are exposed to their messages and lots of customers will leave reports of good experiences and sometimes a list of their favorite things about the business, being a quick and sincere referral for others that visit the site.

A third way that business are using this is to be in direct contact with their customers. I am sure you have all seen Best Buy’s commercial advertising their twitter site. The sea of bright blue shirts reassuring the customer that when they are ready to purchase there will be a sea of qualified help in the decision process, the set up, and then any troubleshooting along the way. This communication is welcome and often searched out, as it provides a valuable service to the client.